I was recently consulting a client on SEO and composed this draft. Sometimes I surprise myself with…myself!
SEO (Search Engine Optimization) is something that all businesses benefits from. It’s a set of techniques to help make your company website show up higher in search engine results. For example, I see that in your mission statement, a phrase that’s mentioned is “commercial real estate services” if your company wanted to show up in search results for that phrase, meaning that if someone typed that phrase into Google, SEO techniques can be used to make sure your site shows up closer to the top (currently it does not show up at all).
SEO is an extremely powerful business tool. What it allows you to do is hone in on the mindset of your target and put yourself in front of them online. By determining the terminology that your potential (and current) customer is using when searching for services like yours, you can instantaneously become visible to them; and because most research is now done online, the benefits for your business are innumerable.
Marketing has changed dramatically in the past 10 or so years. Before, marketers were always the ones telling their clients what and how they needed to research and find information. With the development of the internet, and more specifically the utilization of Search Engine Optimization techniques, the conversation has changed. Now, the marketers are the ones doing the listening. Moreover, a users search patterns are much more revealing than in any other form of research study since the way a user searches online is representative of the way he/she thinks and processes information. All other studies have a margin of error. If, during a poll, the subject is stressed or knows he’s being “tested,” there is always likelihood that the response will be skewed. Online, no one is watching, therefore a user is able to search exactly how they feel comfortable and how they process the information in their head.
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