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	<title>Concepts n&#039; Words</title>
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	<description>Cause a Reaction...</description>
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		<title>Rivalry with Taste (of Pepsi)</title>
		<link>http://prizant.wordpress.com/2011/07/08/rivalry-with-taste/</link>
		<comments>http://prizant.wordpress.com/2011/07/08/rivalry-with-taste/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 15:21:10 +0000</pubDate>
		<dc:creator>Rena</dc:creator>
				<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[creative concept]]></category>
		<category><![CDATA[creative strategy]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[creative teams]]></category>
		<category><![CDATA[Rena Prizant]]></category>
		<category><![CDATA[television commercials]]></category>

		<guid isPermaLink="false">http://prizant.wordpress.com/?p=375</guid>
		<description><![CDATA[There&#8217;s nothing I love more than a SMART advertising campaign, and Pepsi has done it. I am LOVING the smart use of a rivals campaign to enhance the brand. Pepsi has taken Coke&#8217;s campaign and turned it on its head&#8230;hehe. Love it. For anyone living in this country more than a minute, you know that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prizant.wordpress.com&amp;blog=868445&amp;post=375&amp;subd=prizant&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Mass Email</title>
		<link>http://prizant.wordpress.com/2011/06/10/the-mass-email/</link>
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		<pubDate>Fri, 10 Jun 2011 14:39:11 +0000</pubDate>
		<dc:creator>Rena</dc:creator>
				<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Craigslist]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://prizant.wordpress.com/?p=369</guid>
		<description><![CDATA[I recently utilized the power of Craigslist to find a local go-to Mac Specialist whom I may contact should my limited mac needs arise. I received several &#8220;local&#8221; responses and this morning, one &#8220;unique&#8221; response from a company. Clearly, it bothered me to not just reply, but to create a blog post about it. Firms [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prizant.wordpress.com&amp;blog=868445&amp;post=369&amp;subd=prizant&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rena</media:title>
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		<title>Ah, Search Engine Optimization</title>
		<link>http://prizant.wordpress.com/2011/05/04/ah-search-engine-optimization/</link>
		<comments>http://prizant.wordpress.com/2011/05/04/ah-search-engine-optimization/#comments</comments>
		<pubDate>Wed, 04 May 2011 14:09:59 +0000</pubDate>
		<dc:creator>Rena</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Rena Prizant]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://prizant.wordpress.com/?p=364</guid>
		<description><![CDATA[I was recently consulting a client on SEO and composed this draft. Sometimes I surprise myself with&#8230;myself! SEO (Search Engine Optimization) is something that all businesses benefits from. It’s a set of techniques to help make your company website show up higher in search engine results. For example, I see that in your mission statement, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prizant.wordpress.com&amp;blog=868445&amp;post=364&amp;subd=prizant&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rena</media:title>
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		<title>Delsum—&#8221;Turn Down the Cough&#8221; &#8217;cause I&#8217;m not getting my ass off this couch tonight!</title>
		<link>http://prizant.wordpress.com/2011/02/07/delsum-shut-the-world-up/</link>
		<comments>http://prizant.wordpress.com/2011/02/07/delsum-shut-the-world-up/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 09:57:42 +0000</pubDate>
		<dc:creator>Rena</dc:creator>
				<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[creative concept]]></category>

		<guid isPermaLink="false">http://prizant.wordpress.com/?p=358</guid>
		<description><![CDATA[Notice something slightly surreal about the new Delsum commercial? Let&#8217;s recap. A couple is sitting watching TV on the couch and the man begins coughing. The woman, disgusted by this disturbance, takes the Delsum box (mimicking a remote control) and TURNS HIS VOLUME DOWN! What happens next? Well, her son comes downstairs, also coughing, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prizant.wordpress.com&amp;blog=868445&amp;post=358&amp;subd=prizant&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rena</media:title>
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		<title>Do your tampons represent?</title>
		<link>http://prizant.wordpress.com/2010/10/10/do-your-tampons-represent/</link>
		<comments>http://prizant.wordpress.com/2010/10/10/do-your-tampons-represent/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 05:47:58 +0000</pubDate>
		<dc:creator>Rena</dc:creator>
				<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://prizant.wordpress.com/?p=305</guid>
		<description><![CDATA[If you&#8217;re of the female persuasion, or even male, you may have noticed a new boldness emerging in the marketplace. &#8220;Experience U&#8221; by Kotex is the campaign sparking this topic. This line of feminine hygiene products has decided to position their brand &#8220;as unique as you are.&#8221; With colors ranging in electric pinks, yellows and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=prizant.wordpress.com&amp;blog=868445&amp;post=305&amp;subd=prizant&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Rena</media:title>
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