As the state of our economy continues to “hang on” many have noticed a change in the quality of service, the availability of supply, and/or the luxuries many of us periodically indulge. I give you…Edible Arrangements…Yes, they have only now attempted to venture into television; and yes, the idea of their message become clear after careful thought; but I ask you, should the message become clear or should it be clear within analogy? I’m gonna go with…it should be clear.
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In this particular situation, I would comprehend going the route of Binder & Binder, the legal specialists. Now, they are not seeking advertising awards, nor are they even attempting to follow basic rules of advertising. They wrote out their services in a speech, put together a PowerPoint slideshow and put on a cowboy hat to appeal to the “Americans” watching. But their approach is
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What Edible Arrangements did is…well…Lets the just that commercial begins like this…
“Edible arrangement are unique because they’re beautiful.”
To be honest, I have no idea what the rest of the commercial says because after hearing the first line, I choked on my pineapple/ melon daisy and blacked out.
I will say this, [please. Please. PLEASE.] next time you (Edible Arrangements) decide to venture into Advertising outside of the catalog realm, call me. I WILL WORK FOR YOU FOR FREE. It’s the least I can do to keep the intelligence in the United States from imploding into itself.
