In the grand tradition of ruined sequels, he for your judging pleasure is the second installment of Hillshire Farms “Go Meat” campaign. Ugh. Tacky. Discrediting. Just, plain, sad.
The first commercial I saw was the commercial of men chanting in their backyard. Absolute genius. Really. Touching the traditional American males and their love for "meat." Underlying promotions of unity. Displaying the idea that all mean, regardless of race or religion unite in their love for meat. Effective and, I have to say, even as a young consumer with no "family," and having grown up without the traditional American upbringings, Hillshire Farms painted a pretty little picture in my mind of hot summer days, BBQ with family and friends, water balloon fights, and ice cold lemonade. I love it.
Now this new "airline" chant. First off, has Hillshire Farms partner with an airline that is now serving their meat in first class? I haven’t flown in a while, but from what I hear; airline food has gone from bad to nearly nonexistent. What am I missing? Now, I realize that I often delve a bit too deep into the analyzation of commercials and their true "messaging," but why do something half-assed. I realize that its only hundreds of thousands of dollars spent on television advertisement, but can’t they throw a little extra money at a researcher to review the final concept and point things out? Heck, I’ll do it.
