It’s incredible. About a week or two ago I read a small blurb in “Media” about Volvo’s new car. It’s supposedly nothing like any other car on the road today and is a big change for Volvo car style. But that’s not what’s kept my mind awing for the past two weeks. It’s their campaign!
Instead of revealing small teasers of the car for the next months to entice consumers, they came up with a revolutionary concept. What Volvo did was bring in an artist to paint the car. Not impressed? How about this, the artist, Esref Armagan, has been blind since birth! Mr Armagan was invited to Sweden to get a feel for the car, literally.
Using a technique he created, Armagan feels every aspect of the car and sketches it out on paper. He then uses clay to pay lines along the sketch to know when to alternate colors. He paints with his fingers, having no way of knowing if paint were ion the brush he was using and follows the clay guides he creates for himself. The result? A work of art, literally!
Check out the teaser…
