This will come in 2 parts. The first involves my findings whilst researching for the second. In my research for topic #2, I googled “the role of a copywriter” and the first sponsored result that popped up was as follows:
I Write the Words
that make people like you rich. I’m
not complaining. Maybe a little.
www.webistewillremainanonymous.com
My first reaction to this ad was the understanding of why people hire professionals to write ad copy, but as I began pulling it apart and analyzing the pro’s and con’s, I realized that this ad is borderline genius. Here’s why:
There are certain things that any good ad should contain- what your selling, what results there will be/ are and getting to the point. This ad has it all. He’s clearly selling his writing skills, the results are that clients make a lot of money, and he said it in one sentence which is pretty much as direct as you can get. What else is needed? It grabs your attention, and doesn’t waste your time. Those are, in my opinion, the 2 keys to advertising.
Being intrigued by this company I clicked on the add to see who was behind this mastermind. And of course, it was a borderline genius. His name? Mark Silber, creative director of SILBERWARE, is a veteran creative professional with almost two decades’ experience in marketing communications including advertising, branding, collateral, direct mail, and web marketing communications (as quoted from his website) To be honest, I am never particularly interested in where people graduated from, Harvard in his case; or how many organizations one in involved in, more then can be mentioned for Mark. What I like to look at is the result. The Work. And his is good. Very good. It’s so refreshing to see this kind of mind come out of a school like Harvard. Please don’t misinterpret that to mean that I have something against Harvard, but creativity is not the first characteristic in my mind when thinking of graduates from that school. However, in Mr. Silber’s case, I’m honored to be proven wrong. Since starting this particular blog entry, I further researched his PPC campaigns and here are the one’s I have found:
Handsome Young Copywriter
Actually, mid-40′s and homely.
But quite a decent writer. Try me.
www.webistewillremainanonymous.com
Rockstar Copywriter
Your brand will sing. You will be
famous. Chicks will dig you, baby.
www.webistewillremainanonymous.com
Instant Copywriter
Need copy fast?
It’s already done. Next!
www.webistewillremainanonymous.com
Killer Copy
Will do whatever it takes. Really.
Ads, web, search, collateral, more.
www.webistewillremainanonymous.com
Sell Like Hell
Get your prose from a pro.
Web, ads, collateral, etc.
www.webistewillremainanonymous.com
Hire this man
